Shoppers at Asda are buying a popular new Cadbury bar by the boxful. Cadbury Delights are the first treat under 100 calories that the confectioner has specifically made for adult consumers.
The nougat bars, coated in Cadbury chocolate and containing 91 calories, were launched last month, costing £1.25 for a pack of five. They come in three flavours - salted caramel, orange and caramel, and hazelnut flavour and caramel - and are only available at Asda, though they are set to be introduced at other retailers.
In 2020 Cadbury made a pledge to help consumers make "healthier, informed choices". As part of this promise, all Cadbury chocolate bars sold as part of a multipack have been brought to under 200 calories, the Liverpool Echo reports.
And the Delights range has been getting good reviews since it arrived on supermarket shelves. One customer said: "I don't normally like things with nougat in but these are amazing. Struggle to get them online sometimes so I've been stocking up when I'm in store."
Another said: "These are absolutely so yummy, something a little different to a chocolate bar or chocolate biscuit. Love them and have bought several more boxes."
A fourth shopper said: "I wasn’t sure about caramel, nougat and orange chocolate but they are so yummy! Great if you are on a diet as they are low in calories for a little treat." And a fifth customer said: "Ideal if you follow Slimming World, only 4.5 syns."
