Shoppers at Asda are buying a popular new Cadbury bar by the boxful. Cadbury Delights are the first treat under 100 calories that the confectioner has specifically made for adult consumers.
The nougat bars, coated in Cadbury chocolate and containing 91 calories, were launched last month, costing £1.25 for a pack of five. They come in three flavours - salted caramel, orange and caramel, and hazelnut flavour and caramel - and are only available at Asda, though they are set to be introduced at other retailers.
In 2020 Cadbury made a pledge to help consumers make "healthier, informed choices". As part of this promise, all Cadbury chocolate bars sold as part of a multipack have been brought to under 200 calories, the Liverpool Echo reports.