An Asda shopper was shocked to discover his "reduced" price croissants were almost going to cost him £617.
The man, who wishes to remain anonymous, visited the Westbrook store in Warrington on Thursday night. He popped in for a few "bits" after work when he spotted what he thought was a bargain.
A packet of two Asda Extra Special almond croissants had a yellow sticker on, stating they were now just 60p, instead of the original £1.70. The man said he thought they would be perfect to have for his breakfast the following morning.