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Liverpool Echo
Liverpool Echo
World
Alex Evans & Gemma Jones

Asda shopper shares 'hidden' app labels that knocked £40 off bill

An Asda shopper managed to knock an impressive £40 off his food shop by looking out for one thing in store.

The regular Asda customer spotted the 'Asda Rewards' labels on shelves in his local store and decided to download the app. With the app, when buying certain products the supermarket pays up to 10% back into your Asda Rewards wallet, while 'Super Stars' give even more back.

As the cost of living continues to bite, many families are looking at the different ways they can make their money last. Asda helps with that by encouraging shoppers to target certain products, which shoppers may buy anyway, to get money back into the app which they can then convert into vouchers to spend in-store.

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Speaking to YorkshireLive, the shopper said: "After I downloaded the app I noticed the 'Star Products' labels on various shelves. Sometimes they were hidden, for example an 'out of stock' label might be covering up a product label if it hadn't been changed by a member of staff.

"Other times, I'd be stood weighing up whether to buy one product or the other when I would check the app and realise that one of them was offering credit back on the purchase.

"For instance I was trying to buy some cola cans and they had £2.50 back on Coke Zero, but weren't offering anything on Pepsi despite being a similar price per can. So I ditched the Pepsi and bought just under £30 worth of Coke Zero, which instantly gave me £7.50 in my wallet.

"Of course it wouldn't be worth it if the product you switch to is more expensive, but where the price was the same for the same size, I followed the 'rewards' labels on the shelves. In the space of about two or three big shops I had £40 to spend in store."

The shopper then turned the £40 credit into a voucher on the app and used it at the till to get their £52 haul reduced to just £12.98 to pay. He added: "I'm already back up to £5.50 on the app. It's more generous than other supermarkets, and I get another 1% cashback by paying on a Chase card."

Asda's Rewards Top Picks right now is offering £3.50 back if you buy 30 cans of Diet Coke for £12.50. A 70cl bottle of Jack Daniels is £25, but shoppers get £8 back in their 'cashpot'. If you bought four bottles for £100, you'd get £32 back.

According to Asda's website, details about its Asda's Rewards Scheme reads: "Explore 100's of Star Products and start earning today. Purchase any of our Star Products and you’ll receive an instant Cashpot boost equivalent to 10% of the product’s price. Super Stars give you even more!"

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