The sight of a worried man counting out his change in the milk aisle of Asda prompted one woman to step in and give him some money. The random act of kindness is just one of many taking place across the UK as the cost of living crisis hits home.
And people are going on to social media to share their own experiences of helping someone out, or of being helped out themselves. Posts are getting many likes, shared and comments.
One post on a spotted page in Gloucester was from a person wanting to speak to a man who was in Asda and clearly concerned about money. He was, the post said 'pacing' the aisle and counting the loose change in his hand to see if he could afford milk.