Asda’s share of UK grocery market slips while Lidl draws in shoppers

The company said adjusted earnings declined by almost a quarter to £886 million last year (Alamy/PA) -

Asda’s share of the UK grocery market has slipped further, while German discounter Lidl continues to draw in shoppers, new data has shown.

The British supermarket saw its share of the market slip to 12.5% over the three months to November 3, down from 13.5% the same period a year ago, according to analysts Kantar.