ASDA shoppers have praised the supermarket giant after they announced an initiative to help people struggling with food bills.
Due to the rising cost of living, people are able to put less food on their tables. The latest research shows exactly half of all adults said they are buying less in a food shop, with an equal proportion saying they are spending more than usual to do their normal shop.
Inflation - the measure of how much more expensive things are getting for households - has reached 40-year highs in recent months. Many people are now struggling to pay to feed their own families.
