In a bid to help their customers in the cost of living crisis, Asda have promised to drop the price of 100 products.
It'll be welcome news for many families and consumers struggling to make ends meet, especially during the weekly shop. Asda has already said that they will be bringing out a new Essentials range to replace their Smart Price products in an aim to bring in more items at bargain prices.
The supermarket saw they have 'dropped and locked' prices of family favourites and promise it'll stay the same till the end of the year. This will include items like fresh fruit and veg, fresh meat and cupboard staples such as rice and noodles.
