Asda has announced a range of new ‘winter warmer’ initiatives to support customers and community groups struggling with the cost-of-living crisis - including offering those aged 60 and over soup, a roll and unlimited tea and coffees for £1 in any of its 205 cafes all day and every day throughout November and December.
The new initiative will run alongside the current ‘Kids eat for £1’ offer, with more than 557,000 meals served the launch in late June. The supermarket’s latest Income Tracker shows those aged 65 to 74 experienced a £163 drop in disposable income in August, compared to last year, as rising inflation continues to outstrip pension and savings growth.
Mohsin Issa, Asda’s Co-owner, said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income. We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most.
