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Catherine Furze

Asda joins Tesco, Sainsbury's and Morrisons by launching loyalty scheme nationwide after North East trial

Asda is rolling out its loyalty scheme to every store after piloting it in five North East stores earlier this year. Shoppers in the supermarket giant's Benton, Boldon, Byker, Gosforth and South Shields stores were among the first in the country to trial the app-based rewards scheme, which is now being extended to the chains 633 stores nationwide.

The scheme, the supermarket's first loyalty programme in its 72-year- history, is accessed via an app, which you will have to download to take part. If you are an existing Asda online shopper, you can use your login details to access the loyalty scheme otherwise, you will have to register.

Read more: Tesco to close more tills to make way for self-service checkouts

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