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Evening Standard
Evening Standard
Business
Rhiannon Curry

Asda joins rivals in hiking pay for shop workers as cost of living crisis bites

Asda

Asda is also reducing the price of more than 100 items (Rui Vieira/PA)

(Picture: PA Wire)

Asda has upped pay for shop floor workers to £10.10 an hour amid pressure to bring wages in line with other supermarkets that have hiked pay in recent months.

Rivals Tesco, Sainsbury’s, Aldi and Lidl have all raised pay for front line staff in the last six months, reflecting the higher cost of living. The moves left Asda the UK’s lowest paying supermarket.

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