Asda has announced it will invest more than £73 million towards its customer and staff throughout the next year.
It comes as the cost of living crisis continues to plague millions of households across the UK with the supermarket groups stating it will reduce the price of over 100 of its products. Some of the products that will be reduced include tea bags, rice and cheddar cheese.
The investment will also include an hourly rate increase for shop workers to £10.10 from July. The company also announced this week that it will scrap its Smart Price range and replace it with new 'Just Essentials' which it claims with cover a broader range of products, Hull Live reports.
