Nintendo has finally made big moves into movies in recent years, with this year's The Super Mario Galaxy Movie crossing $1bn at the global box office. The company's latest financial results explain why, and the reason is not just 'loads of money.'
Buried in the graph-packed document is a single page on Nintendo's movie business, which goes some way to explaining why the Japanese powerhouse has finally embraced movies after decades of shunning Hollywood: "We believe that our initiatives in movies and videos can transcend the boundaries of the dedicated video game platform business," the document says. "And provide opportunities for people all over the world to become aware of Nintendo characters."
