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TechRadar
TechRadar
Lori Witzel

As the cookie crumbles: data governance in the new age of martech

An abstract image of a database

The world is changing. As we all know, constant forces of change exert themselves on economies as entire nations, organizations, departments, teams, working groups and individuals all bend, bow and occasionally break under the stress of rapid change.

Perhaps not quite as dramatic as some of the global disruption we have witnessed in the last half-decade, but still significantly impactful for enterprises everywhere is Google’s intention to no longer support third-party cookies on Chrome.

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