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Barchart
Barchart
Anushka Mukherji

As the AI Selloff Worsens, Time-Tested Procter & Gamble Stock Could Be the Biggest Winner

Artificial intelligence (AI) stocks have been one of Wall Street's hottest investment themes over the past few years, with investors racing to identify the next breakout winner. But after a spectacular run, cracks are beginning to emerge. Last week, markets stumbled as semiconductor stocks and other AI high-flyers once again led the selloff. The sector has been under mounting pressure amid concerns that valuations have climbed too far, too fast. Investors are also questioning whether the explosive demand for AI chips and memory can be sustained if AI ultimately delivers less profitability and productivity than many expect.

As investors become more selective and shift toward companies with more predictable earnings, attention has begun turning to defensive sectors. And one name that perfectly fits that profile is the Procter & Gamble Company (PG). Founded in 1837, Procter & Gamble has evolved into one of the world's largest consumer goods companies, selling everyday household and personal care brands across more than 180 countries. The company has endured economic downturns, market crashes, periods of high inflation, and shifting consumer trends over nearly two centuries.

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