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Hussein Boon, Principal Lecturer - Music, University of Westminster

As Spotify moves to video, the environmental footprint of music streaming hits the high notes

Spotify United States Environment United Kingdom
CarlosBarquero/Shutterstock

Spotify currently has 675 million active users. Now, as it expands into video for music streaming and as more people use Spotify, the app’s environmental footprint is set to increase.

In-video advertisements that aim to increase ad revenue involve AI to tap into a users’ preferences. This means lots of individual videos with minor differences requiring additional processing scaled to the user’s streaming resolution.

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