You'd have to have been living under a rock to have missed the hype around the Barbie movie. It's been impossible to miss the fanfare, with Greta Gerwig's history-making film already cemented as the highest-grossing film ever directed by a woman. While videos of America Ferrara's iconic speech, memes of Ken's Mojo Dojo Casa House and insights into the endless hidden Easter eggs in the movie have filled social media feeds since the release date, search for "Margot Robbie diet" has also skyrocketed, rising a massive 1300% in the last week.
That's right: interest in Robbie's diet is at it's highest point in five years following the release of the Barbie movie on July 21st.
