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Barchart
Subhasree Kar

As PayPal Launches a New Ad Platform, Should You Buy, Sell, or Hold PYPL Stock?

PayPal PYPL

PayPal (PYPL) just made a bold move by launching its PayPal Ads Manager on Oct. 7. The idea is simple but potent, allowing the small businesses in PayPal’s ecosystem to become their own retail media networks and generate new revenue streams. Investors cheered as PYPL stock jumped 4.7% following the announcement.

The new platform is designed to help millions of small businesses earn revenue by hosting targeted ads on their websites and apps. The move marks PayPal’s entry into the high-margin digital advertising space, aiming to replicate the success of retail media models used by industry giants.

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