Jimmy Fallon has been a familiar face on NBC from his earliest days on Saturday Night Live in the late '90s, continuing with The Tonight Show and soon with yet another show. On Brand with Jimmy Fallon arrives in primetime in fall of the 2025 TV schedule, just a couple of months after another late night TV host got bad news about his series. The Late Show will end for Stephen Colbert in 2026, and the timing of On Brand as NBC ramps up the promotion really makes me wish that Colbert had another project in primetime that could continue even after The Late Show ends for good on CBS.
On Brand with Jimmy Fallon premieres on NBC on Tuesday, September 30 at 10 p.m. ET before moving to its regular time slot of Fridays at 8 p.m. ET on October 3. He hosts the unscripted reality competition series, which will feature contestants working at the show's "On Brand Agency" with major brands that are looking for new ad campaigns. NBC has begun pushing On Brand during primetime broadcasts, with several ads airing during commercial breaks of America's Got Talent's latest live episode. (The network started to do the same with commercials for Peacock's The Paper earlier this week.)
