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International Business Times UK

Technology

Vinay Patel

As Game Prices Climb to £100, Sony Legend Says 'Stop Complaining: 'It's Worth It'

Shuhei Yoshida Sony PlayStation Entertainment Rockstar

Ex-PlayStation's Yoshida says high game prices (£100 for GTA 6?) are worth it, despite free options. He backs varied pricing based on game value, seeing top titles as entertainment bargains. (Credit: X / Shuhei Yoshida @yosp)

As the price tags on new video games creep towards the £100 mark, a prominent figure from Sony has sparked debate by suggesting players should cease their objections, arguing that the immersive experiences justify the expense.

Sony executive and gaming industry veteran Shuhei Yoshida has spoken in favour of increasing video game prices, indicating his support for flexible costs.

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