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The Guardian - UK
The Guardian - UK
Business
Miatta Mbriwa

As Franco Manca scales back, is the air going out of the sourdough pizza craze?

Franco Manca pizza restaurant in Muswell Hill, London
Franco Manca has expanded to a chain with more than 70 sites. Photograph: Greg Balfour Evans/Alamy

When Franco Manca first opened in south London’s Brixton Market in 2008, its competitively priced sourdough pizzas served in a sophisticated setting quickly drew a buzz.

“It was all the rage,” says food blogger Gerry del Guercio of BiteTwice, who visited in the early days and recalls the novelty of seeing queues forming for pizza in London. “It was just desperately cool, and everyone wanted to try.”

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