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Flavio Macau, Associate Dean - School of Business and Law, Edith Cowan University

As Coles slashes its product range, will well-known brands disappear from supermarket shelves?

Coles Aldi Woolworths ACCC Costco Metcash

Hitra/Shutterstock

Coles is reducing its product range by at least 10%, a move that has sparked public backlash and renewed discussions about the role of supermarkets in the cost-of-living crisis.

In cutting the range of items on offer Coles is moving closer to Aldi and Costco’s strategy to grow exclusive brands and limit product range.

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