In the olden days, press releases landed at The Independent travel desk with a thump. By the sackload. The analogue predecessor of repeatedly hitting the delete key involved painstakingly opening each envelope, skimming the first couple of lines of the announcement and then binning it.
In October 1995, though, one press release caught my eye. “EasyJet £29 airfare makes flying as affordable as a pair of jeans” read the headline. The fact that the message was printed on bright orange paper helped it stand out, too.
