With the reopening of New Zealand’s borders from next week, the future of tourism comes into sharp relief. Flattened by the pandemic and having survived on domestic consumption for two years, the industry has a choice: try to revive the old ways, or develop a new model.
If tourism minister Stuart Nash has his way, there is no going back. “Tourism won’t return to the way it was,” he told Otago University’s Tourism Policy School recently, “it will be better.”
