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Chicago Sun-Times
Chicago Sun-Times
National
Rick Telander

Artificial Intelligence is good for many things, but it doesn’t work so well in journalism

This is the cover of the upcoming Dec. 21, 1998 issue of Sports Illustrated featuring the 1998 Sports Illustrated Sportsmen of the Year Mark McGwire and Sammy Sosa. (AP)

We found out recently that Sports Illustrated had been using artificial intelligence to create ‘‘content,’’ as journalism often is called nowadays.

After the initial disgust — the use of fake names and fake photos of fake ‘‘writers’’ (Hi, Drew Ortiz!) were the kickers — things have settled down. SI brass apologized, said it was all a big misunderstanding, it came from ‘‘an external, third-party provider,’’ there was no intent to deceive, blah, blah, blah.

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