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Autosport
Autosport

Art of the deal – 1Password and Red Bull partnership showcased in F1 Academy at Canadian GP

F1 Academy 1Password Red Bull Alisha Palmowski F1 Canada Autosport

Partnerships between Formula 1 teams and their brands are growing, sponsorship in the series has topped $2billion, but those collaborations are now reaching beyond the series – with 1Password’s special F1 Academy race livery for Alisha Palmowski in Canada a fine example.

Red Bull and 1Password announced a deal ahead of the new F1 season, joining the team as official cybersecurity partner in a move that also took in the F1 Academy car supported by the Red Bull marque.

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