Ariana Grande is saying “thank u, next” to critics who believe she is spending too much time focusing on her beauty brand, r.e.m. beauty, and not enough on new music.
Grande, who launched the cosmetics line in 2021, took to TikTok on 28 July to promote r.e.m. beauty’s latest range of concealers. The 29-year-old Grammy winner appeared make-up free in the short clip before showing off the new Sweetener concealer line, which includes 60 shades. Grande also provided a list of ingredients for the cruelty-free product, such as hyaluronic acid and vitamin E, and added that “a little goes a long way” when applying the concealer.
