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Southwest Airlines Co. (LUV) is a major U.S. airline headquartered at Dallas Love Field in Texas. With a market capitalization of $17 billion, Southwest Airlines provides a range of services beyond air travel, including inflight entertainment, the Rapid Rewards loyalty program, digital tools like SWABIZ for business travelers, and add-ons such as EarlyBird Check-In, upgraded boarding, and transportation options for pets and unaccompanied minors.
LUV shares have outpaced the broader market over the past year. LUV has gained 13% over this time frame, while the broader S&P 500 Index ($SPX) has rallied nearly 12.3%. However, in 2025, LUV’s stock declined 11.2%, compared to the SPX’s 3.3% dip on a YTD basis.