
Consumer advocacy group Which? has launched a £3 billion lawsuit against Apple, alleging that the tech giant violated UK competition law by "forcing its iCloud services on customers." According to Which?, Apple has made it difficult for iPhone and iPad users to choose alternative data storage options, effectively pushing them towards iCloud while suppressing competition. The group claims that Apple's tactics have led to customers being overcharged for iCloud storage, limiting user choice and restricting the market for rival services.