You have finished your shopping, your cart is full, and you are ready to leave the store. However, you may have noticed that the path to the exit is no longer a simple, straight line. Modern retail designers have transformed the front end of the store into a carefully engineered environment of obstacles and temptations. This new layout is a deliberate strategy designed to slow you down, create friction, and delay your exit. The longer they can keep you in the store, the more likely you are to make one last impulse purchase.
