The benefits of a healthy gut are only becoming clearer as the years go by with further data and understanding, so it's perhaps no surprise that the market for gut health supplements is booming in 2024.
In the last few weeks alone, M&S have released a 'gut shot' - a combination of kefir yogurt and berries, in collaboration with nutrition and gut health company Zoe, the company led by epidemiologist and doctor Professor Tim Spector. They have become the latest supermarket to truly invest in gut-healthy foods as part of a 'grab and go' range, but brands like Symprove, myota, and Heights have already gained thousands of devoted users. Backed by leading gut health experts, it's these daily probiotic and vitamin supplements that many people just can't get enough of.
