These days’ capitalist hellscape is filled to the brim with corporations being greedy, but PC cooler company ARCTIC is taking a different route. The company received tariff refunds and, instead of taking the free money, CEO Magnus Huber is rolling back prices across the U.S., as announced yesterday.
As part of its “The ARCTIC Promise” initiative, the brand is already trimming the price tags for some products in the U.S. Markets (as spotted on GamesRadar). The discounts aren’t restricted to affected items, however: ARCTIC plans to place “every recovered dollar” back in the market by cutting prices in multiple categories. The updated values are already in effect across the company’s eBay store.
