The powersports market is all about adventure. Whether it's snowmobiles, ATVs, or Side-by-Sides, these machines let riders explore the outdoors in ways that cars and trucks just can't. One name that’s always been at the heart of this world is Arctic Cat. Known for its snowmobiles, off-road vehicles, and racing spirit, the brand has a rich history that goes back to the 1960s.
But after being bought by Textron in 2017, it’s been a bit quiet in the Arctic Cat camp. That is, until now.
Brad Darling, a former Arctic Cat executive, has teamed up with an investment group to acquire the brand, and he’s now the CEO and President. For Darling, this feels like coming home, as he’s been with the company for nearly two decades and has led ARGO, a Canadian brand that makes amphibious off-road vehicles, for several years.