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TV Tech
TV Tech
George Winslow

AR/VR Headsets Sales Surged During the Holiday Season

IDC Virtual reality Augmented reality Apple Meta
Pixabay.

NEEDHAM, Mass.—While augmented reality and virtual reality gear has generally been a disappointing consumer category, the International Data Corporation (IDC) is reporting that as macroeconomic pressures eased and new products launched, the global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% year over year during the fourth quarter of 2023 (4Q23). 

The new data from the IDC Worldwide Quarterly Augmented and Virtual Reality Headset Tracker predates the launch of Apple Vision Pro, making it a particularly hopeful sign for the future of the category. 

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