The Apprentice's Thomas Skinner divided fans as he wolfed down a Christmas dinner for breakfast this morning.
The cheeky chappy, 31, shared a video of himself in his local café alongside a roast dinner with all the trimmings.
The Bosh Beds owner, looking delighted with life sporting a flat cap and hoodie, said: "Happy Thursday, it's the big one today - it's December 1.
"I've been waiting all year for the café to start this - the Christmas dinner for breakfast!"
Showing off the plate, which was packed full of meat, veg and gravy, Thomas continued: "I'll probably have one of these every morning of the whole of December because I absolutely love the Christmas dinners here.
"This is going to keep me going because we're driving up to Scotland today - 499 miles in one day just to get up there, spin round and come back, yes!"
The former pillow salesman signed off his post: "Give it 110%. Today is your day. I'm gong to tuck into my breakfast. Bosh."
Thomas' breakfast divided fans - with some not convinced it was the best start to the day.
One wrote: "Would not fancy being in a car with him for a 500 mile round trip after that."
Another said: "Xmas dinner for breakfast? Ffs."
However, others loved the entrepreneur's Christmas offering, with one follower replying: "As soon as I wake up I look forward to seeing what you're having for breakfast, it's literally the highlight of my day."
While another shared: "Smashing a roast breakfast for dinner. Actually want the same now."
Thomas appeared on the 2019 series of The Apprentice during which his smooth-talking charm won over many fans.
While he didn't get to be Sir Alan Sugar's business partner, Tom launched Bosh Beds, offering customers "the best sleep possible".
The businessman got married earlier this year to his son's mum, Sinead.
Two-year-old Henry was born just before lockdown, with Tom telling O K! magazine, the experience was "well scary".
Speaking about his son's birth he explained: "Sinead rang me up crying, and I couldn’t do anything to help. It was the day before lockdown, I couldn’t even go to the hospital.
"I just panicked so much. I kept telling her it was gonna be fine, but I was proper scared. But the team that looked after her, the midwives and the doctors, were fantastic."
