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MarketBeat
MarketBeat
Business
Sam Quirke

Apple's Siri AI Was Finally Announced, So Why Is the Stock Tanking?

Apple Inc. (NASDAQ: AAPL) started the week with an almost-perfect setup. Multiple quarters of solid results, a market that’s been steadily repricing the stock higher on AI optimism, and bullish expectations for what would be announced at its annual Worldwide Developers Conference (WWDC), which is running June 8-12.

The stock started well, too, briefly hitting a fresh all-time intraday high of $317 on June 8 after Apple announced its new Siri AI. It looked, for a moment, like a fitting reward for investors who had held through a turbulent start to the year and backed the thesis that Apple's ecosystem advantage would eventually translate into AI relevance.

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