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Tom’s Guide
Tom’s Guide
Technology
Jeff Parsons

Apple's Back to School sale is mysteriously missing right now — and I think I know why students are getting ghosted

Apple products.

Apple typically launches a headline Back to School promotion in June or July in the United States and Canada, offering students and educational staff a great opportunity to save some money. That's especially important this year, since Apple recently raised prices on all its MacBooks and iPads — including the much-loved MacBook Neo.

Last year's campaign arrived on June 17 — and while Apple's Education Store is seemingly updated for the 2026-2027 school year, there doesn't seem to be what I'd call a standout offer yet. In years past, we had gift cards or free accessories with purchases, but in 2026 Apple is currently keeping things limited to "education savings" on a few key products.

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