Apple (NASDAQ: AAPL) has rallied sharply since late June, keeping the stock near record territory as investors look ahead to the company’s Q3 2026 earnings report, expected on June 30. At first glance, the setup heading into that report appears relatively straightforward.
Analysts have been busy raising price targets, the stock has been hitting highs, and the market appears to be leaning into the thesis that Apple's ecosystem and pricing power will deliver the goods as its AI strategy ramps up.
