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The Guardian - US
The Guardian - US
World
Adam Gabbatt in Hawthorne, New York

Applebee’s and Ihop unite – will new ‘dual’ restaurant tempt back US diners?

an entrance to a restaurant says 'welcome back'
Some Applebee’s and Ihop restaurants are merging to try to attract customers back. Photograph: Doherty Enterprises

No one could say the New York union of Applebee’s and Ihop happened without fanfare.

A car park in Hawthorne, 30 miles north of Manhattan, had been decked out with a 30ft-high inflatable red apple. Red, white and blue bunting flew from masts. Upbeat music blasted from speakers.

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