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According to preliminary data from Counterpoint Research, the global smartphone market expanded 3% year-over-year in the first quarter of 2025. Growth in China, powered by government subsidies and recovery in emerging markets across Latin America, Asia-Pacific, and the Middle East and Africa, offset declines in developed markets.
Notably, Apple (AAPL) secured the top position with the help of its iPhone 16e launch and strong performance in non-core markets, despite challenges in the U.S., Europe, and China. The iPhone maker saw double-digit growth in Japan, India, and Southeast Asia.