With Apple's launch of its $3,500 Apple Vision Pro, you would think that price would leave a lot of room open for competition. However, outside of Meta, one company has chosen to toss its AR/VR device plans in the trash, focus more on AR/VR operating systems, and possibly leave the actual glasses to other makers.
According to a report in 9to5Mac, and based on an initial article in Business Insider, Google canceled its Google Iris project, which was going to be the company's second foray into the AR/VR glass market. Many remember the 2013 launch of Google Glass and its failure to capture mass appeal. With this in mind and Apple launching the most expensive developer project AR/VR goggles in history, Google seems to think another attempt now would be a mistake.
