Apple TV knows how the game is played, and in the world of streaming the biggest way to secure success is to reel in some big stars. Apple already had some sort of good relationship going with Anya Taylor-Joy after last year's The Gorge, which did some seriously striking numbers. Now they're teaming up again, on Lucky, which got its first proper trailer this week.
After my first watch of that trailer, which I've embedded below, I would have fairly confidently bet on the project being a movie, since it looks really high-budget and interesting visually, but we're in lucky. It's actually a series, which means we'll get way more runtime to enjoy if it ends up being a hit when it arrives on 15 July.
