One of the single best things about Apple TV Plus is that it's ad-free – but that may soon change. A new rumor, which looks more like an informed prediction following earlier news in March that it was recruiting ad execs to likely help form an ad-based tier like Netflix, Disney and Amazon, suggests that ads are coming to the service, and to its UK version in particular.
According to the UK's Telegraph newspaper, Apple has been in talks with the UK Broadcaster's Audience Research Board, or BARB for short. BARB is the organisation that provides viewing statistics for the UK's main TV networks, including Apple TV Plus, and the report says that Apple's latest meeting was to discuss the data collection required to monitor advertising results.
