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Broadcasting & Cable
Broadcasting & Cable
Business
Jack Reid

Apple TV Plus Ponders Ad Support, Meets With U.K. Ratings Body

Apple TV Plus.

After recruiting new executives and beefing up its advertising division earlier this year, Apple reportedly held talks with the U.K.’s TV ratings body, Barb Audiences Ltd.

According to The Telegraph, executives from Apple met with Barb in recent weeks to discuss potential data-collection options for tracking advertisements on Apple TV Plus.

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