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Benzinga
Benzinga
Technology
Madhukumar Warrier

Apple Sees 'A Lot Of Potential' With Metaverse And Is 'Investing Accordingly,' Says CEO Tim Cook

Apple Tim Cook Meta AAPL Apple Inc.

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook said his company sees a “lot of potential” in the Metaverse space and is “investing accordingly.”

What Happened: Cook made the comments during Apple’s quarterly earnings call on Thursday, when asked about the tech giant’s plans for the Metaverse — a term that represents a meeting of the physical world with augmented reality (AR) and virtual reality (VR).

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