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Zenger
Zenger
Technology
Shanthi Rexaline

Apple Scrambles To Catch Up In AI Race Amidst Industry’s Sudden Fever

Mark Gurman Microsoft Google Apple Craig Federighi Eddy Cue John Giannandrea Alphabet
Apple, Inc. has been late to the AI party, with the likes of Microsoft and Alphabet’s Google already making huge strides in the arena. Bloomberg’s Mark Gurman in his latest installment of the weekly “Power On” newsletter delved into what the tech giant has been up to. COSTFOTO/GETTY IMAGES 

Apple, Inc. (NASDAQ:AAPL) has been late to the AI party, with the likes of Microsoft and Alphabet’s Google already making huge strides in the arena. Bloomberg’s Mark Gurman in his latest installment of the weekly “Power On” newsletter delved into what the tech giant has been up to.

Pretty Big Miss: So far, the only noteworthy AI release from Apple is an improved auto-correct feature in iOS 17, Gurman said on Sunday. Although Apple CEO Tim Cook said the company has been working on generative AI tech for years, Gurman said, “Apple executives were caught off guard by the industry’s sudden AI fever and have been scrambling since late last year to make up for lost time.”

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