Get all your news in one place.
100's of premium titles.
One app.
Start reading
TechRadar
TechRadar
Jacob Krol

Apple says 'life is just better on a Mac' — and the $599 MacBook Neo may be its smartest pitch yet

Apple MacBook Neo in Indigo.

Apple’s John Ternus kicked off the company’s in-person experience in New York just moments before the MacBook Neo was unveiled. And it delivered — then exceeded expectations. The long-rumored low-cost MacBook arrives at just $599, or $499 with Apple’s education discount, while still packing many of the features you’d expect from a Mac.

Ternus made Apple’s thinking clear before the reveal: “Let’s just be honest — life is better when you’re using a Mac.”

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.