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Tom’s Guide

Technology

Jeff Parsons

Apple says it's ready to spend big on AI to catch up to ChatGPT and Google — and this could be its first target

Apple Google Perplexity Tim Cook Tom Guide Dipanjan Chatterjee Meta Microsoft

Apple CEO Tim Cook.

Apple exceeded Wall Street expectations in its latest earnings call, but perhaps the Achilles' heel for the tech giant so far has been its approach to AI.

Apple has been seen by many — including Tom's Guide — as trailing the likes of Google, OpenAI and even Microsoft when it comes to implementing useful AI solutions into its products. Well, that could be about to change.

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