If you bought a new iPhone 15 or iPhone 15 Pro, or even an iPhone 14 or iPhone SE during the first quarter of 2024, you're part of a surprisingly small group of people. That's the news after the analysts at IDC released data on global smartphone shipments for the period when compared to the same quarter in 2023.
According to numbers shared by the analysts at IDC, global smartphone shipments increased by 7.8% during the first quarter of 2024, but that wasn't thanks to a barnstorming few months for Apple or the iPhone. On the contrary, the growth came despite Apple's best efforts with other companies picking up the slack instead. And while Samsung found itself returning to the number one spot in terms of global smartphone shipments and market share, it wasn't the company that really drove the growth.
