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The Guardian - UK
The Guardian - UK
Technology
Samuel Gibbs Consumer technology editor

Apple’s iPhone 14 puts safety first as financial downturn bites

iphones
Design and upgrades take a back seat to new safety and longevity features, which will sell well according to market watchers. Photograph: Apple

The latest versions of Apple’s most important product of the year, the all-conquering iPhone, was unveiled with typical pomp on Wednesday to a willing global audience of millions. Its marquee feature: safety, in the flashy new emergency satellite communications but also in iterative design and minor upgrades.

One look at the iPhone 14 evokes a feeling of déjà-vu. It has the same design introduced two years ago with the iPhone 12, with minor upgrades. In a first for Apple, it even has the same A15 chip as last year’s 13 Pro.

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