Apple employees working on the tech giant's first electric car built a prototype in 2020 that they called the 'Bread Loaf,' a name that was at times used disparagingly. The moniker was reported in a Bloomberg feature about the secretive 'Project Titan' to build Apple's failed car, which top executives officially shelved on February 28 after nearly a decade of work.
The four-seater prototype resembled a minivan featuring rounded sides, an all-glass roof, sliding doors, and whitewall tires. The car team used the 'Bread Loaf' name 'not always affectionally.' Its design would later change as the project's lead moved to another company, but the 'Bread Loaf' was an iteration that made it to the test tracks in 2020.